But will Peacock streaming mess up the best conference tournament in 2025?
The BIG EAST and several television networks have announced a new broadcast agreement for the conference over the next 6 years. Led by Fox Sports, along with TNT and NBC Sports, the new group aims for “comprehensive BIG EAST basketball coverage.” This new media deal provides vital stability for the BIG EAST during another wave of conference realignment in the NIL—and expected revenue-sharing—era.
Details of the Deal pic.twitter.com/MzbOtrW6n3
— BIG EAST Conference (@BIGEAST) June 27, 2024
While the partnerships with TNT and NBC Sports might lead to some games being “streaming only” on Max and Peacock , respectively, Fox still leading as the “primary partner” (80 men’s and women’s games) and TNT airing 65 regular season games indicates that most Georgetown games should still be available to a wide audience.
Still, it’s not without worries about implementation. The full press release is reprinted below, but one paragraph stands out as it appears to affect this season’s BIG EAST Tournament:
Peacock will launch its coverage of BIG EAST men’s basketball in 2024-25 with a package of 25 regular season games and five early round and quarterfinal conference tournament games. Beginning with the 2025-26 season, Peacock and NBC Sports will present more than 60 men’s and women’s regular season and BIG EAST Tournament games.
Reading this at face value, it would appear that the first two rounds of the BIG EAST Tournament will not be televised and will only be streaming. It is doubtful that Peacock will offer these games for free. For instance, some NFL games are exclusively on Peacock Premium or Premium Plus plans. Peacock Premium costs $6 per month or $60 per year.
Peacock is not necessarily a bad option—and it might be less expensive than a cable sports package with CBS Sports Network—but immediately moving to streaming for the best conference basketball tournament in America seems like a demotion. Especially with the Georgetown Hoyas being questionable to make it through those rounds any time soon.
As @AustinKarp and I reported on Monday, the Big East has officially announced a new six-year media deal with Fox Sports, TNT Sports and NBC Sports.
More details here:https://t.co/ndDghsl5G9
— Ben Portnoy (@bportnoy15) June 27, 2024
Here is the BIG EAST press release:
Agreement Provides Broad National Broadcast, Cable and Streaming Coverage
FOX Sports Continues as Lead Partner with NBC Sports and TNT Sports Joining BIG EAST Media Roster for the First Time
NEW YORK – The BIG EAST Conference announced today a new six-year media rights agreement that will ensure that the league maintains its position as one of the most televised conferences in all of college athletics. FOX Sports, the BIG EAST’s television partner for the last 11 years, will continue as the conference’s lead network provider, with NBC Sports and TNT Sports also providing comprehensive BIG EAST basketball coverage for the first time. The agreement was unanimously approved by the Presidents of the BIG EAST’s 11 member institutions.
The new agreement, which will span from 2025-26 through 2030-31, encompasses coverage on FOX Sports (FOX, FS1, FS2), NBC Sports (NBC, Peacock) and TNT Sports (TNT, TBS, truTV and Max). The agreement will provide major national broadcast, cable and direct-to-consumer streaming coverage of BIG EAST men’s and women’s basketball games and Olympic sport championship contests. The BIG EAST’s current agreement with FOX Sports is scheduled to expire after the 2024-25 academic year.
FOX Sports will feature at least 80 BIG EAST men’s and women’s basketball contests across the regular season and postseason beginning in 2025-26. In addition, the FOX broadcast network will remain the home of the BIG EAST Men’s Tournament Final through 2031.
Peacock will launch its coverage of BIG EAST men’s basketball in 2024-25 with a package of 25 regular season games and five early round and quarterfinal conference tournament games. Beginning with the 2025-26 season, Peacock and NBC Sports will present more than 60 men’s and women’s regular season and BIG EAST Tournament games.
TNT Sports will feature more than 65 regular season BIG EAST basketball games airing on TNT – as its primary network – along with TBS, truTV and Max, beginning with the 2025-26 season.
“Our new agreement that provides coverage by FOX Sports, NBC Sports and TNT Sports will allow the BIG EAST to maintain our already high level of national broadcast and cable exposure while adding first-time streaming coverage for men’s basketball games and expanded distribution of games on the women’s basketball side,” said Creighton University President and BIG EAST Conference Board of Directors Chair Rev. Daniel S. Hendrickson, SJ, PhD. “The arrangement will provide enhanced revenue and long-term stability for the conference, create benefits for our student-athletes, and allow us to remain nationally competitive in our marquee sport: basketball. We are especially excited to continue our one-of-a-kind relationship with FOX Sports and look forward to building on the exceptional foundation we have established together over the past 11 years.”
“Everyone at FOX Sports is thrilled to continue our long-standing relationship with the BIG EAST, one of the nation’s top basketball conferences and a pillar of our college hoops lineup,” said Eric Shanks, CEO & Executive Producer, FOX Sports. “It’s a privilege to showcase these spectacular student-athletes and institutions alongside our new partners, NBC Sports and TNT Sports, while also fortifying our role as a leader in college sports.”
“BIG EAST Basketball is among the most prestigious in all of college sports, and we’re proud to be able to feature the men’s and women’s teams across our NBCUniversal platforms,” said Rick Cordella, President, NBC Sports. “The BIG EAST has a storied basketball history, and we look forward to showcasing these games as the conference creates more memorable moments.”
“BIG EAST basketball has historically delivered some of the most thrilling teams and moments in college sports, including its most recent accomplishments, and we are excited to showcase the conference and its fantastic men’s and women’s college basketball programs on all of our TNT Sports platforms,” said Luis Silberwasser, Chairman and CEO, TNT Sports. “This agreement further adds to TNT Sports’ portfolio of premium live sports content, featuring championship-caliber college basketball programs and student athletes, and we will utilize all of our assets to elevate the fan experience.”
For men’s basketball, more than 150 regular season games will be distributed on the networks’ various platforms, including all league contests and all BIG EAST Tournament games.
BIG EAST women’s basketball coverage will be enhanced significantly under the new deal, with the networks at least tripling the current contractual commitment under the current agreement up to 65 regular season games and all BIG EAST Tournament games.
BIG EAST Olympic Sport team championship contests will be carried annually as part of the new package, including men’s and women’s soccer, men’s and women’s lacrosse, volleyball, baseball and softball.
The BIG EAST was advised by Allen & Company and Proskauer in its negotiations.
BIG EAST Conference member institutions are located in some of the country’s top media markets and reach over 50 million people. The conference is celebrating its 45th year of academic and athletic excellence following its founding on May 31, 1979.
BIG EAST announces new media rights agreement -featuring broad national broadcast, cable & streaming coverage for BIG EAST hoops
FOX Sports continues as lead partner with NBC Sports & TNT Sports joining BIG EAST media roster for the first time
: https://t.co/pH4x6N6MYA pic.twitter.com/aciY1Uh7zo
— FOX Sports PR (@FOXSportsPR) June 27, 2024
One source suggests to @FOS that the league will see an increase of around 30-40% on the average annual value of the current deal. So the future deal could be worth in the $55 million range annually, divided among schools. https://t.co/do5GvTBywn
— Amanda Christovich (@achristovichh) June 27, 2024
Big East Signs Six-Year Media Deal With Fox, NBC, and TNT | Front Office Sports
Fox Sports will remain the primary rights-holder for the conference, owning at least 80 men’s and women’s college basketball games during the regular season and postseason. The network will also retain the rights to the Big East men’s tournament final.
NBC will have the rights to more than 60 men’s and women’s regular-season and postseason games, including some of the early rounds of the conference basketball tournaments. Most of these games will air on Peacock. This season, the streamer will also air 30 men’s games.
TNT Sports will broadcast more than 50 men’s regular-season basketball games and at least 15 women’s regular-season games. The games will all appear on Max, and several will also be broadcast on affiliates truTV and TBS. This part of the deal guarantees that the Big East will have a regular-season relationship with one of the networks that broadcasts men’s March Madness. The deal beefs up TNT’s college slate, as it recently secured rights to some of the 12-team College Football Playoff.
Wrote a few thoughts on the pending Big East media deal, along with some insights on selling conference naming rights.
All that and more in this week’s college newsletter:https://t.co/c9FKlN0iNz
— Ben Portnoy (@bportnoy15) June 25, 2024
Sources: Big East set to unveil six-year media deals | SBJ
CBS, which had long been a Big East partner, will not return with the conference, as the sides were not able to carve out a smaller fourth package of rights, per sources. CBS broadcast only had a handful of games under the existing deal (two to three each season).
Here are some notes about the Big East’s new media deal. https://t.co/kOuacpg04M
— Rick Broering (@RickBroering) June 27, 2024
Key takeaways from the Big East’s new media deal | 24/7 Sports | Musketeer Report
Post-Season Tournament: The deal includes the Big East’s participation in a new Fox post-season tournament aimed at competing with the NIT…
Friday Night Games: Fox plans to emphasize Friday night college sports, including more Friday night games for the Big East.
NBA on Peacock: The potential inclusion of the NBA on Peacock could enhance the platform’s attractiveness and visibility for the Big East.
Flexibility in Tip Times: There might be more control over game times for streamed games, though specific details are not yet clear.